Madeleine Shaw, Ella Woodward, Tess Ward and Jasmine and Melissa Helmsley "Clean Food" Bloggers Rule 5

Here are the "clean food" bloggers:

There’s 25-year-old Madeleine Shaw, a ‘holistic nutritional health coach’ who believes in ‘enlivening the hottest, happiest and healthiest you’ and offers a ‘chia seed egg substitute’ to use in recipes. Ella Woodward, 23, bounced back from a rare illness after adopting a new plant-based diet and entices her followers with sweet potato brownies. Tess Ward, 23, has written a cookbook called The Naked Diet which replaces the conventional chapter headings — ‘Breakfasts’, ‘Starters’, ‘Mains’, ‘Puddings’ —with ‘Pure’, ‘Raw’, ‘Stripped’, ‘Clean’ and ‘Detox’. And there’s the Hemsley sisters, Jasmine and Melissa, whose bestselling cookbook The Art of Eating Well contains no recipes with grains, gluten or refined sugar.

Okay attractive twenty something women promoting food that will presumably make you look and be like them (I get the marketing secret of their success).  There are a lot of trendy cults out there, but promoting eating fresh vegetables and unprocessed food and avoiding refined sugar is generally not a bad thing (Ms. Paltrow's obsessions may border on the cultish, but I eat a lot of kale myself).

Use common sense when dealing with new age claims (too much kale, especially raw can be bad for you). Of course, such simple living (unless you have a big organic garden) can be a bit pricey if you don't shop around--but if you are going to enjoy fresh veggies now is the perfect season to do so (the best tasting kale, however, is generally when the season starts cooling down).

 Madeleine Shaw

 Ella Woodward

 Tess Ward

 Jasmine and Melissa Helmsley

EBL: Everything Bad Is Gluten, Kale Superbowl Salad, Paleo Blogger Glenn Reynolds meets Paleo Diet Author Nell Stephenson, and Kale Rule 5

Rule 5 and FMJRA