Rand Paul on how to deliver your message...

Rand Paul is spot on with this...

When it comes to outreach, delivery matters. The way you sell something – your tone, your marketing and your messaging – can quickly turn a product into the best or worst item on the market. That object or concept can become something that appeals to new eyes and ears or something that makes people turn away in disgust. A good deal of power lies in the messenger's hands.
So once again, I ask you: What is your objective?

h/t Instapundit